Client
Lexus
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Role
Lead Designer

Team
Mickey Tudor
Marc Donaldson
Jamie Bennett
William Cottam
James Crosby
Smoke & Mirrors

Description
A global brand campaign showcasing Lexus as technological visionaries.

Client
Lexus
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Role
Design
Retouching

Team
Monty Verdi
Marc Donaldson
William Cottam
James Crosby
Thomas Brady

Description
Lexus master craftsmen are tested to fold an origami cat, with their non-dominant hand, in under 90 seconds. This challenge was sent out as direct mail to all new car owners of the Lexus RX.