Client
McDonald's
__

Project
Restaurant
of the Future

Role
Lead Designer

Team
Marc Donaldson
Phillip Meyler
Darren Keff
Lewis Beaton
Alex Moore

Description
McDonald's are modernizing the way patrons can order food within their restaurants with the launch of order stations. Orders can be placed and paid for at the machines so customers can sit at their table while a waiter brings them their food. Tablets are also installed with a variety of apps available. This campaign was rolled out throughout all the restaurants in the UK and is slowly making it's way through Europe. The illustration style is being incorporated into the new brand identity currently rolling out.

Client
McDonald's
__

Project
Search

Role
Typography
Design

Team
Tim Fletcher
Matt Lee
Peter Heyes
Darren Keff
Phillip Meyler

Photography
Malou Burger
Tim Fletcher

Awards
Bronze Lion Campaign for Outdoor

Published
Luerzer's Archive Issue 1/17

Description
Simple and iconic campaign celebrating McDonald’s favourite products.

Client
McDonald's
__

Project
Trust

Role
Typography
Design

Team
Marc Donaldson
Tim Fletcher
Richard Robinson
Graham Lakeland
Edward Tillbrook
Richard Ince

Illustrator
Joel Penkman

Photography
Tim Fletcher

Description
McDonald's Trust leaflet reassuring customers of the sourcing of key ingredients from farm to restaurant.

Client
McDonald's
__

Project
Good Times

Role
Design

Team
Marc Donaldson
Tim Fletcher
Matt Lee
Peter Heyes
Matt Collier
Wayne Robinson

Campaign Big Gold
Outdoor Campaign

Description
To launch McDonald’s new brand line of ‘Good times', the campaign featured the way the target market communicates with emojis. One of the media sites featured were the digital screens at Piccadilly Circus. Each poster animated emojis up one by one, with a flashing cursor mimicking the typing of a text message.